A Helensburgh-based online enterprise called Shred Clothing is a true family business.

“I started Shred with my three boys,” said owner Carla Brittain, who also runs Coal Coast Shutters and Blinds with her husband, Dave.

“It started out as a fun way to make their own brand to wear. Then as other kids wanted to wear the brand it turned into more of a business. It’s so important to teach the boys about business skills and hard work.”

Naming the business was also a family affair, with everyone contributing ideas.

“There were many options some better than others! Shred Clothing seemed to be the best fit for where we were going,” Carla said.

“We sell streetwear – T-shirts, hats, shorts, hoodies and socks.”

The brand is aimed at kids from age eight upwards, with images of young skaters wearing tanks and tees featuring on their website.

“The majority of the models on the website are my boys, our friends and other local kids,” Carla said.

She loves seeing people around town, “proudly wearing the brand” and getting positive reviews on their site.

With three active boys, Carla is always busy and finding the time to work on the clothing business is her biggest challenge. “We have a couple of small local businesses that keep us busy,” she said.

Carla thrives on thinking up new designs, working on the website and marketing.

“My favourite way to relax would be a swim at a local beach or a nice walk around town running into friends.”

Shred Clothing is available via their website, with free local delivery within 2508 area.

Head to shredclothing.com.au and use the code SHRED to get 25% off your first order.